What to charge when the dog arrives matted
Updated 22 September 2026
Charge for a matted dog by the minutes the mats add, at the same hourly rate as the rest of your groom, and tell the client the number before you start. Groomers who post their rates charge about $1 to $2 a minute, or a flat fee from $20 up.
The extra time a matted coat takes
With a matted coat, a brush-out that would take ten minutes can take an hour of careful work, or you may have to clip down close to the skin. If your price does not cover that extra time, you take it out of the next client's slot or out of your own lunch.
Groomers who post their rates charge for matting by the minute or with a flat fee that rises with severity. Dapper Doodle Grooming's doodle cost guide puts light matting at $10 to $20, or no charge, and heavy matting at $30 to $80 depending on severity. PawCalculator's 2026 cost guide puts dematting at $20 to $60 or more and notes that some groomers bill it by the hour. The ranges are wide because mats vary so much between dogs, so set your fee from the minutes each coat takes.
The three ways groomers charge for it
A flat dematting fee
A flat fee is simple to post and simple to explain. Dogwood Grooming Spa in Knoxville lists dematting at $20 and up, and notes the price can be higher depending on the breed. It covers the easy cases and loses you money on a dog with mats all over, which is why most shops that use one add "and up".
A charge by the minute
Charging by the minute is the fairest version, and a common one on posted price lists. Clippendales charges $1 a minute, and Shaggy Chic Pet Grooming includes the first 15 minutes in the groom and charges $2 a minute after that. Poochies Mobile Grooming in Dallas charges $2 a minute, rounded up to the nearest 5 minutes, with a $20 minimum. With a grace period like Shaggy Chic's, you can skip the surcharge when a dog has only a few tangles.
A longer booking at your hourly rate
If you already price grooms by the clock, treat a matted dog as a longer groom. Book the extra time and charge it at your normal rate, so the next client keeps their full slot. Of the three methods, only this one lets you protect your day as well as your price, because you put the extra time on the calendar before the dog arrives. The method behind the rate is in how to price dog grooming.
When to stop and shave
Stop dematting when the dog has had enough. Dogwood Grooming Spa does no more than 20 minutes of dematting to spare the dog discomfort, and may recommend a shave instead. PawCalculator says that once matting gets bad enough, a shave-down is in most cases the more humane option. Dapper Doodle's guide puts a shave-down at a flat $15 to $40 on top of the base groom.
If you cannot brush the coat out in the time you would charge for, or the dog is telling you it hurts, stop and shave. Tell the client the shave gives the coat a fresh start, and book the next visit early enough that the mats do not come back. Treat this first visit as the recovery groom; the visits after it are maintenance grooms and should cost less.
Telling the client before the clippers come out
Get the client to agree to the price before you start, and you avoid an argument over a surprise bill at pickup.
- Look at the coat at drop-off, with the client there. Show them the mats behind the ears, in the armpits and on the back legs.
- Give the choice and the number. "Brushing these out will take about 40 extra minutes, which is $40, and it will be uncomfortable for her. Or I can take her short today for $15 more, and it all grows back even."
- Write it down. Send a text or add a note to the pet's record, so you can point to it next time if the client says "you never said".
Write the rule down before you need it. FurSlot's own booking policy has a coat-condition clause: if a coat is more matted than the client booked for, the time and price may go up, and the groomer talks through the options before starting. Each pet's record in FurSlot also has a coat and matting notes field, where you can record where that dog mats and what the client agreed to.
What FurSlot does when the client says the coat is matted
On a FurSlot booking page the client picks the coat's condition today: brushed and maintained, normal regrowth, or matted or long overdue. That choice changes the booked time and leaves the price alone.
- Matted books longer. A matted coat books one and three-quarter times the breed's usual minutes, rounded to five, so a Mini Goldendoodle that starts at 110 minutes goes on the calendar at 195. A brushed and maintained coat books a little shorter than normal.
- The client sees the extra time. The quote shows the longer time and a note that a coat with heavy matting can need dematting you will quote in person.
- You can adjust the time. If you change a booking's length, FurSlot reminds you the client booked it as matted, and checks the next appointment before it moves anything.
- You set the final price at the table. You confirm or change what the groom came to as you mark it done, so the dematting you quoted goes on the record.
FurSlot has no dematting fee line on the booking page and takes no add-ons at booking, so you quote and record the extra charge yourself. The breed pricing page explains the breed prices FurSlot starts from, and you can look up any dog on grooming price by breed.
Dematting or shaving, and how to say so
How much should I charge for dematting?
Charge for the minutes it adds, at your normal hourly rate. Posted rates from real shops run $1 to $2 a minute, sometimes with the first 15 minutes included, or a flat fee that starts around $20. Dapper Doodle Grooming puts heavy matting on a doodle at $30 to $80, so quote it at drop-off once you have seen the coat.
Should I demat or shave?
Shave when brushing out would take longer than the dog can stand without distress, or longer than you can charge for at a fair price. Some shops cap dematting at about 20 minutes for that reason. Explain the shave to the client as a fresh start, get their agreement first, and book the next groom early enough that the coat does not mat again.
How do I explain the extra cost to the client?
Show them the mats at drop-off and give them the choice with a number attached: brush out for this many extra minutes and this price, or take the coat short for a smaller charge. Clients push back less on a cost they chose themselves, and if you write down what they agreed, the next conversation is easier.
Can the price go up automatically when the dog turns up matted?
FurSlot does not raise the price on its own, and that is deliberate. If a client picks matted on the booking page, FurSlot books a longer slot without you doing anything, which protects your next appointment, and tells the client you will quote dematting in person. The price stays at the breed price until you see the dog, and you set the final amount when you mark the groom done.
Read next: How to price dog grooming · Breed pricing in FurSlot · Grooming price by breed · How long a groom takes · Cancellation policies groomers actually use, word for word